100% Love Movie

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• 100% Love Movie Songs

100% Love is a 2011 Indian Telugu languageromantic comedy film directed by Sukumar and produced by Bunny Vasu under Geetha Arts studio. The film features Naga Chaitanya and Tamanna in the lead roles. Production works began in February 2010, while the filming continued for over one year, with the title only being announced in March 2011. The film features music by Devi Sri Prasad and was released on 6 May 2011. The film was dubbed and released in Malayalam with the same title.^[1]

The film is said to be the only film of Naga Chaitanya after Ye Maaya Chesave and for Sukumar after Arya, completing 50 days in 65 centres^[2] and 100 days on 13 August 2011.^[3] It was remade in Bengali in 2016 as Prem Ki Bujhini.^[4] It is getting remade in Tamil as 100% Kadhal with GV Prakash.

Plot[edit]

The story starts at a bar where Balu (Naga Chaitanya) is in a wedding outfit and just enters as he orders his drink, two people tell him to go and get married, while they are talking about debts Balu does fast calculations and impresses them. They ask him to tell his story and he does.

Balu is always top-ranked in his college. Mahalakshmi (Tamannaah), his cousin comes to Balu’s house to continue her studies. She is in awe of her Mr. Perfect 'Bava' as she expresses this after seeing him. Upon seeing Mahalashmi Balu asks for her name to which she responds as Veera Venkata Satya Sai Naga Durga Sesha Avathara Seetha Mahalakshmi, Balu says her name is too long and he can't waste that much memory just to remember her name so she says that he will just call her Mahalakshmi. Mahalakshmi takes her first exam and walks out crying as she doesn't understand English, Balu helps her, and she gets the first rank and Balu gets second. Balu is hurt by this as he usually gets first rank, and he plans to sabotoge her studies, Mahalakshmi does the same. But to their surprise Ajith (Anand Krishna Nandu) stands first this time. Meanwhile, Mahalakshmi's father brings her a marriage proposal, but she doesn’t want to marry him. Balu and Mahalakshmi compromise by agreeing to help each other. Balu helps her in getting the proposal canceled and Mahalakshmi distracts Ajith from studies for the sake of Balu, but Balu gets attracted to her. The couple start studying together and Mahalakshmi distracts Ajith. Balu gets first rank and is awarded a building from his principal, at the housewarming party, Mahalakshmi says Ajith is great as he studied well even though Mahalakshmi distracted him. Balu is hurt by this statement because he doesn't want Mahalakshmi to think anyone is better than him, his ego is also hurt and the couple chooses to separate.

After three years, they meet again in the hospital because their grandmother suddenly falls ill. While trying to find out how Balu is doing, Mahalakshmi realizes he hasn't changed at all. Both argue a lot until their parents try to get them married. Surprisingly, Balu mentions that he has a girlfriend named Swapna that he hopes to marry. While introducing her to his family, Mahalakshmi notices that Swapna is much more than she is. To get back at Balu, she agrees to get married to Ajith, Balu's former rival in college. Ajith turns out to be the head of a company that makes more than Balu's company. Balu, angry that Ajith is greater than he is, puts his company in risk in hopes that he can surpass Ajith's company. Unfortunately, his partner cheats him, and Balu is on the verge of losing his company. Mahalakshmi, now his project manager, toils to rescue him. They make an excellent team and Balu's company is saved.

In an after party, Balu credits Mahalakshmi for his success. She again unknowingly hurts Balu's ego. This time, Balu confesses that he felt the need to be great in Mahalakshmi's eyes because he loved her. When she tells him she shares his feelings, Balu refuses to believe her. After the interference of their grandfather, they are united in the end.

Cast[edit]

• Naga Chaitanya as Veera Bahu Sathya Dharma Shiva Shankhara Rama Balu Mahendra alias Balu
• Tamannaah as Veera Venkata Satya Sai Naga Durga Sesha Avathara Seetha Mahalakshmi alias Mahalakshmi
• Tara Alisha Berry as Swapna
• Ananda Krishna Nandu as Ajith Jogi
• Ishree Giridhar as Mahalaksmi's father
• Naresh as Ramesh (Balu's father)
• K. R. Vijaya as Mahalakshmi (Balu and Mahalakshmi's grandmother)
• Vijayakumar as Balu Mahendra (Balu and Mahalakshmi's grandfather)
• Dharmavarapu Subramanyam as John Acharya (Balu and Mahalakhsmi's uncle)
• M. S. Narayana as a College Dean
• Satyam Rajesh in a special appearance
• Thagubothu Ramesh in a special appearance
• Meghna Naidu in a special appearance for the song Diyalo Diyala
• Maryam Zakaria in a special appearance for the song Diyalo Diyala
• Chitram Seenu in a special Appearance
• Jogi naidu as Prakash

Production[edit]

Before the completion of Arya 2, Sukumar had discussed making the film with Geetha Arts with Varun Sandesh and Tamannaah Bhatia in the lead roles, but the film failed to materialize.^[5] February 2010, the project was announced with a statement reporting the collaboration of Geetha Arts, Sukumar and Naga Chaitanya for the film mentioned.^[6] The subsequent month saw Tamannaah announce that she had signed on to portray the lead female role in the project.^[7][8] The film was launched at Annapoorna Studios, Hyderabad on 8 June 2010 with several leading Telugu film personalities being involved with the event. Noted producer D. Ramanaidu rendered the launch, another producer Nagababu switched on the camera and Naga Chaitanya's father actor Nagarjuna clapped the first shot. The formal first shot direction was done by S. S. Rajamouli and Akkineni Nageswara Rao handed over the script to the director.^[9]

The film continued its shoot untitled officially until 20 March 2011 when the title 100% Love was formally announced. During the production of the film, several titles were reported in the media for the project including Balu Weds Mahalakshmi,^[10]I Love You,^[11]I Love You Mahalakshmi,^[12]I Hate Mahalakshmi and I am Number One. Despite having an original planned release of December 2010, strikes if the industry pushed the release date to April 2011.^[13]

Soundtrack[edit]

The music and background score was composed by Sukumar's regular associate Devi Sri Prasad. The Album consisted on 8 songs which included 2 bit songs in the first release and 2 another bit songs in the next release. Chandrabose, Ramajogayya Sastry and Sri Mani penned the Lyrics. The Album was released on 11 April 2011 at Rock Gardens in Hyderabad in a star-studded promotional event on Aditya Music label.^[14] Upon release, 100% Love received positive response from critics as well as Audience thus making it one of the best selling soundtracks of the year 2011.^[15] The audio was launched by Nagarjuna Akkineni, Allu Arjun and Ram Pothineni

Remakes[edit]

Accolades[edit]

CineMAA Awards

• Won - Best Actress - Tamannaah Bhatia

TSR - TV9 National Film Awards

• Won - Best Heroine - Tamannaah Bhatia

Hyderabad Times Film Awards

• Won - Best Actress - Tamannaah Bhatia

Filmfare Awards South

100 Love Movie

• Nominated - Best Film - Geetha Arts/Bunny Vasu
• Nominated - Best Director - Sukumar
• Nominated - Best Actress - Tamannaah Bhatia
• Nominated - Best Music Director - Devi Sri Prasad
• Nominated - Best Playback Singer - Female - Swathi Reddy – 'A Square B Square'

SIIMA Awards

• Nominated - Best Film - Geetha Arts/Bunny Vasu
• Nominated - Best Director - Sukumar
• Nominated - Best Cinematographer - Venkat Prasad
• Nominated - Best Actor - Naga Chaitanya
• Nominated - Best Actress - Tamannaah Bhatia
• Nominated - Best Music Director - Devi Sri Prasad
• Nominated - Best Lyricist - Chandrabose – 'Infatuation'
• Nominated - Best Male Playback Singer - Adnan Sami – 'Infatuation'
• Nominated - Best Female Playback Singer - Swathi Reddy – 'A Square B Square'

References[edit]

1. ^'100% Love Malayalam Movie Showtimes'. nowrunning.com. Retrieved 6 April 2014.
2. ^''100% Love' completes 50 days'. IndiaGlitz. Retrieved 23 June 2011.
3. ^'100% Love completes 100 days'. ragalahari.com. Retrieved 11 August 2011.
4. ^https://www.youtube.com/watch?v=fwKDfe3lP6c
5. ^Varun Sandesh Out, Naga Chaitanya InArchived 23 March 2010 at the Wayback Machine. CineGoer.com (20 March 2010). Retrieved on 2015-08-03.
6. ^Naga Chaitanya teams with Sukumar!. Sify.com (22 February 2010). Retrieved on 2015-08-03.
7. ^Tamannaah is Kollywood’s busy bee!. Sify.com (17 March 2010). Retrieved on 2015-08-03.
8. ^Tamannah to star opposite Chaitanya. Sify.com (17 March 2010). Retrieved on 2015-08-03.
9. ^Naga Chaitanya-Tamannaah movie launched. Sify.com (8 June 2010). Retrieved on 2015-08-03.
10. ^Naga Chaitanya Tamannah new Film 'Balu weds MahxaalakshmiArchived 20 March 2011 at the Wayback Machine. Supergoodmovies.com (18 March 2011). Retrieved on 2015-08-03.
11. ^Naga Chaitanya says 'I Love You...' to Tamannah!. Entertainment.in.msn.com (6 May 2015). Retrieved on 2015-08-03.
12. ^Naga Chaitanya sukumar Movie I Love You Mahalakshmi – Naga Chaitanya Sukumar New MovieArchived 19 March 2011 at the Wayback Machine. Supergoodmovies.com (14 February 2011). Retrieved on 2015-08-03.
13. ^Naga Chaitanya movie in March – Telugu Movie News. IndiaGlitz (29 December 2010). Retrieved on 2015-08-03.
14. ^'Celebrity galore at 100% Love audio launch'. Oneindia Entertainment. 12 April 2011. Retrieved 26 January 2014.
15. ^'100% Love in post production works'. way2movies.com. 23 April 2011. Retrieved 26 January 2014.

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100% Love Movie Songs

Sukumar started his career by delivering superhit movie Arya. After that, he failed to deliver films on par with his first movie. Though they were not big hits, none of his films were duds nor below average film. Naga Chaitanya, who fumbled with the first film, delivered a hit with Ye Maya Chesave and proved that he would suit at best for lover boy characters. Now, they have joined hands for 100% Love. Let's see what they have offered.

Story:
Balu (Naga Chaitanya) is a topper in Class X, Intermediate and in Eamcet. He joins an engineering college. He doesn't have any other thing in mind except studies. His father (Naresh) invites his niece Mahalakshmi (Tamanna) from her village to pursue higher education in the city. She too joins the same college. She wonders at Balu's IQ. So she request hims to help her in academics, as she comes from a Telugu medium school and she becomes the topper. This irks Balu and tries to divert her attention and in the process of this cat and mouse game, another classmate Ajit (Anand) becomes the topper.

Realising this, Balu and Maha compromise with each other and decide to deviate the attention of Ajit and succeed in it with Balu again capturing the top slot. Maha admits that Ajit is great, as he was short of just two per cent, despite their attempts to deviate his attention. This causes heartburn to Balu, as he had lots of ego and chides Maha leading to their separation. The rest of the story revolves around how they rekindle their relationship.

Performance:
When it comes to performance, Tamanna has dominated the film with her acting capabilities. She looks too glamorous in the film. Naga Chaitanya has also improved a lot from his earlier flicks. He has done a neat job in dances too though not so great. His dialogue modulation too has improved phenomenally than previous films. Other artists including Naresh and Vijaykumar have done justice to their respective roles.

Technical:
Cinematography took the cake in the film, as Venkat Prasad maintained excellent lighting all through the film. Editing by Karthika Srinivas is also appropriate. In such kind of love subjects with college in its backdrop, screenplay plays a major role to run the story and Hariprasad has done lots of efforts to maintain the tempo in the film. Music is another highlight of the film. Almost all the songs are good to listen and especially the literary values of the songs are extraordinary. The audience have the chance to watch Sukumar's directorial ability in the first half. But the director lost the grip on the subject in the second half. He has not been able to deal with the sentiment scenes in the second half. The last half-an-hour before the climax is good to watch.

Remarks:
Youth will enjoy the film and it is a decent watch for the entire family. However, the audiences have to bear about one and a half hour of boring scenes in the second half. Till the interval bang the film is entertaining and after that the narration turns damn slow and it picks up momentum before the climax scene and the climax scene too appears quite routine. Watch the film for Tamanna's glamour and performance.

Cast : Naga Chaitanya, Tamanna Bhatia, Anand, Vijaykumar, Naresh, KR Vijaya, Dharmavarapu Subrahmanyam, MS Narayana, Chitram Sreenu and others.
Credits: Cinematography – Venkat Prasad, Editing – Karthika Srinivas, Screenplay – Hariprasad, Music – Devisri Prasad, Presents – Alu Aravind, Producer – Bunny Vasu, Story, dialogues and direction Sukumar.
Banner : Geetha Arts
Released on: May 6, 2011

100% Love Movie Songs